Dryland consulting
Built season by season for serious swim programs.
Most clubs treat dryland as conditioning: make them tired, send them to the pool. The result is plateaued athletes, recurring shoulder injuries, and seniors who leave the program with their best swims behind them. XERAswim builds complete athletes from the ground up, so the water work has somewhere to land.
Three services. One standard. All application-only.
Hard work is the floor. Technique is the ceiling.
Service 1
Total Team Consulting
Application-only. Embedded. Built season by season.
Chris works directly with a small number of clubs each season to integrate dryland and swimming into one season-long plan, built on the 8-to-18 athlete development model, the XERAswim training phases (Setup, Foundational, Strength, Circuit, Hybrid, Performance) and 3-week super-compensation cycles timed to the meet that matters.
This is not bodybuilding or generic strength and conditioning. It is dryland built for the demands of swimming.
Pricing on request. Limited availability by design.
Your first year includes
- A detailed dryland season plan for every group in the club
- Phase plans matched to each group’s swimming goals
- Daily dryland and warm-up-to-swim plans for every session
- Virtual coaching check-ins with your staff, plus in-person visits
- Mid-season meet and taper planning meeting
- End-of-season evaluation
- Business-hours access to Chris
- The XERAswim head coaches’ email list for peer support
- A direct line to current and past Total Team coaches
- Reduced fees for three staff at the annual clinic
- Access to the XERAswim Invitational in Sarasota, FL
Service 2
Gap Analysis
A clear-eyed audit. An actionable plan. For clubs that aren’t ready to integrate Total Team yet, but want a documented picture of where they are and where they are trying to go.
- Identify the current state. Document the processes, systems and dryland practices already in place.
- Identify the desired state. A coach-facing questionnaire surfaces the goals the club is reaching for.
- Compare the two. Current and desired state side by side. The gaps become visible.
- Identify root causes. The underlying reasons the gaps exist, not just the symptoms.
- Build the action plan. Specific changes with timelines and ownership.
Pricing on request.
Service 3
Coach Mentorship
Bi-weekly. One-on-one. Inside a working system.
Well-packaged experts appear on social media every day. Coach Mentorship is for the head coach or assistant who wants something different: direct access to Chris and a working faculty with decades of championship coaching on deck.
- Clear standards shaped around your outcomes
- Personal attention to your strengths and gaps
- Working faculty, not lecturers reading slides
- Bi-weekly sessions to track progress and work through problems
- A structured curriculum, so you always know where you are in the build
- Access to the XERAswim coaching community
Pricing on request.
You cannot endure a quality you do not yet possess.